the uncomfortable truth.
should the population reach 9.6 billion by 2050, the equivalent of almost three planets could be required to provide the natural resources needed to sustain current lifestyles. [United Nations]
in 2018, the fashion industry produced 2.1 billion tonnes of CO2eq. this represents 4% of global carbon emissions. [McKinsey & Co.]
money is being left on the table: more than USD 500 billion in value is lost from the [industry] every year due to under-utilised clothes and the lack of recycling. [Ellen McArthur Foundation]
who we are.
at ASSEMBLY, we see an industry yet to reconcile itself with the uncomfortable truth of its impact - not only on our environment and population, but also on its future commercial potential.
our desire is to galvanise brands and creators by helping them navigate through a complex, uncertain landscape - to a profitable, meaningful & enduring future.
we’ve spent 10 years building product for global sport & lifestyle brands, and consequently we understand our contribution to the two conflicting faces of the sport-fashion industry.
one being the inspiring, empowering & profound experiences that brands give to their people internally and their fanbase externally.
and the other, more uncomfortable side, is the significant damage that its' exaggerated output has on business, and subsequently the world we live in.