what we do.
focused on clarifying brand purpose as the foundation to delivering powerful product, we break down our expertise into the below areas :
strategic direction.
guidance on how to responsibly build enduring brand & product strategy
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team workshops.
leading discussion on defining company purpose, strategy and process
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product consultation.
end-to-end support on the product creation process, including range-building, analytics, product marketing tools & customer interactions
our approach.
there is no uniform solution in an uncertain world, so ASSEMBLY offers a modular program of actions that can be tailored to your specific needs.
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these actions are defined under the following 3 strands:
guide.
ASSEMBLY conducts an in-depth report of where your business lies today in the context of an increasingly competitive, volatile global sport & fashion marketplace.
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from there, ASSEMBLY considers the fundamental shifts in the market landscape and consumer expectations that will take place over the course of the next decade.
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consequently we create a roadmap to growth for your brand, culture & product.
rally.
through workshops with your team, ASSEMBLY instigates inspiring discussion, healthy challenges and critical thinking around your organisation’s positioning & opportunity, which consequently lays the foundation for the ultimate output:
defining your purpose.
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from there, ASSEMBLY works with your team to layer on detailed brand, culture & product strategies that support & enrich your purpose.
mobilise.
ASSEMBLY believes in its’ own responsibility to your cause - which means staying the course as your organisation navigates a new direction.
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ASSEMBLY therefore offers day-to-day expertise to support you all the way through a product creation process, ranging from:
range-building & merchandising
business performance analytics
team mentoring & coaching
go-to-market planning & tools
key customer interactions
our belief is that each project requires a tailor-made approach to deliver optimum results.
so following a complimentary kick-off discussion, ASSEMBLY will propose a plan of action that zones in on solutions to your challenges.
and from there a journey to responsible growth begins.