https://www.we-are-assembly.com/journal daily 0.75 2022-03-14 https://www.we-are-assembly.com/journal/championing-change-part-4 monthly 0.5 2022-03-14 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/0b20070c-a727-43df-8705-6a68bf170635/Pangaia-X-EON-Launch-Digital-Passports-For-Consumers-To-Track-Circularity-Traceability-Of-Products.jpg journal - CHAMPIONING CHANGE : PART 4 - Make it stand out Pangaia and EON’s digital passport for clothing. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/3f9273e6-a7f5-4879-98d5-66d320200f5a/Untitled+design.jpg journal - CHAMPIONING CHANGE : PART 4 - The vocabulary of the fashion industry is expanding day by day. We’re here to talk about the B word - blockchain - and how it might promote sustainability and transparency in our industry. https://www.we-are-assembly.com/journal/championing-change-part-3 monthly 0.5 2022-03-11 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/06b41477-91c5-44de-b5e6-7992d6e5a5ab/Instagram+Image+01+of+01.png journal - CHAMPIONING CHANGE : PART 3 - We’ve come out the other side of a global pandemic. The year is 2045 and you’re walking to the local greengrocer for a pint of milk wearing a pair of glasses that share data about the people, places and things around you. You run into a friend. https://www.we-are-assembly.com/journal/the-material-approach monthly 0.5 2022-03-01 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/551c06c1-a7f5-4275-ab89-399e76d2a42b/272817447_685641349273440_1516611032237806350_n.jpg journal - CHAMPIONING CHANGE : part 2 - ONLINE RESOURCES - We love Common Objective's resources for smaller startups and brands with a focus on sustainable and ethical manufacturing. They are a powerhouse of information and free resources that are dedicated to teaching fashion newbies. So, take advantage. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/f179f2ac-583e-428b-9395-f23cca07b225/cLAL3-9L.jpeg journal - CHAMPIONING CHANGE : part 2 - Our current, linear models operate with a one way flow. The fashion supply chain of the future, will circulate products and emphasise their lifecycle, involving all actors in the fashion system. So we need to create products that can sustain themselves through a circular model. That starts with materials. https://www.we-are-assembly.com/journal/championing-change-part-1-discover-your-purpose monthly 0.5 2022-02-27 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/e593f01e-128f-46c6-b44c-3899bce922b6/sinek-golden-circle-e1378664887408.jpeg journal - championing change. - Simon Sinek, author of the brilliant book Start with Why, famously said: “People don’t buy what you do, they buy why you do it.” https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/d1edeba3-616f-4e61-bd4c-f05679822556/1.png journal - championing change. - Instead, it thrived because Patagonia is widely admired for its values-laden business practice. Patagonia puts the earth first, by making products that last, by telling customers to buy fewer of them, by sharing earnings with grassroots environmental groups and in short, building a community that surpasses the products in question. https://www.we-are-assembly.com/journal/true-transformation monthly 0.5 2022-02-27 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/6defecd1-ba88-455f-bbae-a77f729ecb50/the-maze-bottega-veneta-collater.al-2-1280x720.jpeg journal - TRUE TRANSFORMATION? - Make it stand out “The Maze” by Bottega Veneta : an immersive, product-less experience in Seoul. https://www.we-are-assembly.com/journal/the-value-gamble monthly 0.5 2021-09-29 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1632309209403-IQ8DCOXZPN1F4AR9837Y/Screenshot+2021-09-22+at+12.12.40.png journal - the value gamble. - Make it stand out The Guardian: the “Perfect Storm” impacting the UK Supply Chain. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1632309629458-9JELROWPO172D67AY2ZQ/Screenshot+2021-09-16+at+10.46.53.png journal - the value gamble. - Make it stand out The Better Cotton Initiative: how it works https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1632900572789-5NPH5BWZKJFQVNAQ5QQA/unnamed.jpeg journal - the value gamble. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1632309823754-NDQHGRFFCF64XA0W1K5P/Screenshot+2021-09-22+at+11.38.19.png journal - the value gamble. - Make it stand out “Primark cares”… https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1632308847313-41Y5PI1BI6XT3ENWN4U7/Screenshot+2021-09-16+at+10.18.06.png journal - the value gamble. - Make it stand out John Lewis ANYDAY : “Quality you’d expect at prices you wouldn’t” https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1632308630352-U46N8NUU7H6DG6N036W1/Screenshot+2021-09-22+at+11.49.10.png journal - the value gamble. - Make it stand out An example consumer study by McKinsey & Co. https://www.we-are-assembly.com/journal/future-proof monthly 0.5 2021-09-03 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1630592684174-4PFBMDSPAZ6X39W5YNNP/A+S+S+E+M+B+L+Y+.+content+%283%29.gif journal - FUTURE : PROOF ? - Predicting the long-term future and what it means for your brand can feel exciting and refreshing, yet utterly far-fetched and implausible all at the same time. Particularly when that unexpected opportunity to significantly grow your orderbook for next season crops up - suddenly the future-shaping exercise takes a back seat (or more likely gets thrown into the boot, only to be dusted off again next quarter or next year). https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1630594428522-S4LGQG1IQGLUMEHH81MA/Screenshot+2021-09-02+at+15.53.31.png journal - FUTURE : PROOF ? - Make it stand out Barneys New York : closed for good in February 2020. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1630592889488-EKI5GJJI7PJ2T69NV2LM/260450.png journal - FUTURE : PROOF ? - Take the example of pure-play retailer Zalando, who have grown from a start-up business worth €6 million in 2009, to an online fashion powerhouse generating nearly €8 billion in revenue last year. This kind of growth didn’t just happen organically - it’s the result of having a uniquely brave idea rooted in how that concept will fit into a future world. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1630593399238-FHE443ZHNHPS11IINGHM/CH-Beeples-NFT.jpeg journal - FUTURE : PROOF ? - Make it stand out Beeple’s Everydays - The First 5000 days NFT, sold for $69m at auction in March 2021. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1630594700984-ZE5UU7DJ2NFDC3E8L47W/Screenshot+2021-09-02+at+15.58.04.png journal - FUTURE : PROOF ? - Make it stand out Generational comparisons by McKinsey & Co. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1630594915996-JI8LUW806HGXUDQFSNJD/1311244.jpeg journal - FUTURE : PROOF ? - Make it stand out Future Feelings : DAZED’s Gen Z audience https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1630596631694-QVW5F865LWW0XYOS5GMW/shein_clothing_haul_youtube_tiktok journal - FUTURE : PROOF ? - Make it stand out A Shein Clothing Haul : a video phenomenon that has taken TikTok and YouTube by storm. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1630593610800-FSE3GQ60AUD3EV0GZ2GP/crypto_bitcoin_NFTs journal - FUTURE : PROOF ? - Clearly that doesn’t just mean earning enough through your regular 9-5 to pay for the things you want, but also discovering new ways to make money through your profound understanding of the digital world that you were born into. Enter the cryptocurrency market - which is now estimated to be worth more than $2 trillion, putting it on a par with the amount of gold held as an investment. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1630593165983-7PVY4FYLPMMST9JFQ6R2/Screenshot+2021-09-02+at+09.29.48.png journal - FUTURE : PROOF ? - Make it stand out Generation D : The Future Laboratory, 2009. https://www.we-are-assembly.com/journal/trouble-shooting-transparency monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1629817130646-TI6VGXWD2A3HE46XGVXO/Screenshot+2021-08-24+at+15.57.17.png journal - TROUBLE-SHOOTING TRANSPARENCY Fashion Transparency Index 2021 : average score by section. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1629819223788-BLP7FSSMK4VH6OBN5WX1/Carbon-footprint-Dasher.jpeg journal - TROUBLE-SHOOTING TRANSPARENCY - Make it stand out Allbirds : clear on their impact, but how do you make it count with an average person? https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1629816238040-5SGJVKBO052D3714YI8I/A+S+S+E+M+B+L+Y+.+content+%281%29.gif journal - TROUBLE-SHOOTING TRANSPARENCY https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1629816746831-BOXB1JZQYKC5L5F3O8T7/transparency+fashion+index+2021 journal - TROUBLE-SHOOTING TRANSPARENCY Fashion Transparency Index 2021 : Headlines https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1629818165869-K1MIR2OPV2R6VOMBW2U8/https___jp.hypebeast.com_files_2020_02_noah-spring-summer-2020-collection-lookbook-23.jpg journal - TROUBLE-SHOOTING TRANSPARENCY - Make it stand out Brutal honesty by Noah. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1629820143791-73FP7NBR78L1FMLGTLXT/Screenshot+2021-08-24+at+16.48.21.png journal - TROUBLE-SHOOTING TRANSPARENCY - Make it stand out GANNI : the pitfalls of green claims. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1629819025533-2AO6GBNDBTBF2MTKMHPG/Screenshot+2021-08-24+at+16.28.32.png journal - TROUBLE-SHOOTING TRANSPARENCY - Make it stand out GORETEX: Extending life = reducing carbon footprint. https://www.we-are-assembly.com/journal/the-rewards-of-responsibility monthly 0.5 2021-08-19 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1629100841215-IV0WRA73QPRGHM74MAZR/_119835857_spm1_b-nc.png journal - THE REWARDS OF RESPONSIBILITY. - Make it stand out IPCC 2021 : the human influence on climate change https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1629105559479-XB8HO2XGRTZK76M5Q9HE/lmpgs_featured_1600x833.jpeg journal - THE REWARDS OF RESPONSIBILITY. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1629106091931-ON8WN98BLGPHUVLUNX0L/patagonia-vote-the-assholes-out-1600453600.jpeg journal - THE REWARDS OF RESPONSIBILITY. - Make it stand out Vote the Assholes Out : Protest Shorts by Patagonia. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1629100374015-UODUM0KOHRQ9CLE814CV/A+S+S+E+M+B+L+Y+.+content+%282%29.gif journal - THE REWARDS OF RESPONSIBILITY. - In light of last week’s sobering IPCC report on the state of our planet, in combination with the apocalyptic recent visual examples of the destruction we can now expect to see more frequently, the public response from the fashion industry - with which a significant portion of the blame lies - has been deafening in its silence. https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1629105826892-QEDIVXXRBV3YI84W6P53/Dont-Buy-This-Jacket-print-advertisement-Property-of-Patagonia-Inc-Used-with.jpg journal - THE REWARDS OF RESPONSIBILITY. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.we-are-assembly.com/journal/the-amazon-conundrum monthly 0.5 2021-08-03 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627933404998-LN2KITP9HBHEHTUX0IV3/RAYY+-+LEVI%27S+FTW.gif journal - THE AMAZON CONUNDRUM. - Make it stand out Worlds apart : the e-com experience | Amazon (above) vs. Nike (below) https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627928790720-6O6EBIW66G4L9TS0VS0W/eh6IKep8sUv4.gif journal - THE AMAZON CONUNDRUM. - Make it stand out Levi’s : Buy Better. Wear Longer. Know more? https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627969682432-LP5NG2LTKVSWCAXMZ2KJ/amazon_assembly.png journal - THE AMAZON CONUNDRUM. - Unnecessary ego trips into space. Multi-billion-dollar tax avoidance. Excessive levels of waste. Customer data breaches. https://www.we-are-assembly.com/journal/the-future-of-hype monthly 0.5 2021-08-01 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627743520621-RQKGU557Q24MZC9JE9EY/adidas_lego_superstar journal - the future of hype? - Make it stand out adidas x lego : an impressive feat of product development, but for what purpose? https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627743610139-01JV194K5N02I82M7B8D/the_future_of_hype_assembly journal - the future of hype? Last week I polled the Linkedin community to gauge how genuine the biggest brands in retail were regarding their sustainability ambitions - and the results were clear. https://www.we-are-assembly.com/journal/how-to-be-useful monthly 0.5 2021-08-01 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627744337355-1F8ZY2RY900JNSQ7IGX0/A+S+S+E+M+B+L+Y+.+content.png journal - how I can be useful to the world… And still get paid. - Growth. Purpose. Vision. Passion. Four words that are commonly seen as critical components for creating the path one should take both in life and in work. But how do you actually come to define what these words mean for you? And where do you find the space to do it? https://www.we-are-assembly.com/journal/category/footwear monthly 0.5 https://www.we-are-assembly.com/journal/category/sportswear monthly 0.5 https://www.we-are-assembly.com/journal/category/retail monthly 0.5 https://www.we-are-assembly.com/journal/category/fashion monthly 0.5 https://www.we-are-assembly.com/journal/tag/career monthly 0.5 https://www.we-are-assembly.com/journal/tag/purpose monthly 0.5 https://www.we-are-assembly.com/journal/tag/adidas monthly 0.5 https://www.we-are-assembly.com/journal/tag/ikigai monthly 0.5 https://www.we-are-assembly.com/journal/tag/sportswear monthly 0.5 https://www.we-are-assembly.com/journal/tag/sustainability monthly 0.5 https://www.we-are-assembly.com/journal/tag/allbirds monthly 0.5 https://www.we-are-assembly.com/journal/tag/retail monthly 0.5 https://www.we-are-assembly.com/journal/tag/lego monthly 0.5 https://www.we-are-assembly.com/journal/tag/collaboration monthly 0.5 https://www.we-are-assembly.com/journal/tag/hype monthly 0.5 https://www.we-are-assembly.com/journal/tag/growth monthly 0.5 https://www.we-are-assembly.com/journal/tag/fashion monthly 0.5 https://www.we-are-assembly.com/who-we-are daily 0.75 2022-01-05 https://www.we-are-assembly.com/what-we-do daily 0.75 2021-09-24 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1623242833545-U94D9GH89K3AASQBJLB1/assembly.+%282%29.png what we do https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1622646182609-KTGKFKTSCFOJQJ7TFPHR/assembly.+%281%29.png what we do https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1622649251826-BBJT3A638VTL8K39CJ41/assembly..png what we do https://www.we-are-assembly.com/home daily 1.0 2021-11-12 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1624299928397-WAOZM1TSUSV7F0A8LECA/website_header.gif Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.we-are-assembly.com/work-with-us daily 0.75 2021-11-12 https://www.we-are-assembly.com/the-story daily 0.75 2021-08-07 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627800925399-ILD2KVZJ8SG0KIHHUH9B/processed_cjoggoeyy4ho67xd8xyw.jpg the story. Lacoste AG-LT21 Ultra | SS21 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/68a003cc-0b96-427f-839d-ea615c2e8554/nintchdbpict000000822797.jpeg the story. Nike : Parklife | 1996 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/774cbf7a-cebb-4328-b816-2b277c10cdc8/Screenshot+2021-08-01+at+12.05.55.png the story. Lacoste Run Spin Ultra | SS21 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/2f90f02b-677c-4cd1-9521-af7e6f90e93e/linfordcontacts.jpeg the story. PUMA : Linford's Lenses | 1996 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627800922469-REYAQ00HIPB1OA8RMCHU/Zo8Cz-Hml2wI.jpeg the story. Lacoste Game Advance Luxe | SS21 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/c28fd325-2a4a-4b46-b9b9-2619a2be1603/nintchdbpict000389197896.jpeg the story. Nike : Good vs. Evil | 1996 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627838594418-UWAO4BEWQND5VII70A7L/processed_LACED-Creative-Lacoste-Powercourt-Campaign.jpg the story. Lacoste Powercourt | SS20 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/5b2f39c9-da1b-49e6-a0c6-3ce492758fda/three_great_ads_danny_brooke_taylor_reebok.png the story. Reebok : Belly's Gonna Get You | 2001 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/4c23dacc-aef3-4e30-bad5-6d951d03cdfc/ezgif.com-gif-maker+%281%29.gif the story. Lacoste Heritage Pack | SS20 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/149bcbb2-2014-4255-8f12-7f7cde460e54/70e9d417-d146-44a3-85da-d3f6fe0ca710_IMAGE_0004.jpeg the story. Adidas : Footballitis | 2002 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627804286832-VNX81T1Q1OOLX4VFYC0F/5369871ebab1f3f9e9098914cf3a9c13.jpg the story. PUMA Trimm Quick | AW15 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627801218174-0A7OZH9Y0YZH0TFIK4CE/ja_puma_incidentals__0548-1.jpg the story. PUMA Suede S | SS15 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627800922154-JRQZY3GODDYJZGNIN6KH/puma-arial-2015-image-2.jpg the story. PUMA Arial | SS15 https://images.squarespace-cdn.com/content/v1/60ab5a9819f082755c5ab9e9/1627804286724-C1RFYC6GV0YOY4MGCC2H/PUMA-by-Alexander-McQueen-Joust-Brown-Pony-Hair.jpg the story. PUMA x Alexandar McQueen Joust | SS12 https://www.we-are-assembly.com/shop daily 0.75 2025-05-13 https://www.we-are-assembly.com/shop/p/conference-ticket-party-2nknr monthly 0.5 2019-06-25 https://images.squarespace-cdn.com/content/v1/5d0c36c494ff5f00012dc9e9/1561491032689-BM01L5RPSSE49WEMRN5O/2005.37.4_PS2.jpg Shop - Conference Ticket + Party https://www.we-are-assembly.com/shop/p/conference-ticket-y9j8z monthly 0.5 2019-06-25 https://images.squarespace-cdn.com/content/v1/5d0c36c494ff5f00012dc9e9/1561491032689-BM01L5RPSSE49WEMRN5O/2005.37.4_PS2.jpg Shop - Conference Ticket